The Company
ELOA – Unique Lights

ELOA arose from the development of a commissioned work: A lighting concept was to be developed for a loft-like space, with which the various functional areas – cooking, eating, working – could be defined. In addition, the room as a central place should create different atmospheres that could vary according to time and occasion. The development took one year. Further inquiries and orders generated the desire to develop a variable, modular system.

By combining concise and simple design, combined with traditional glassblowing art, ELOA creates unique light objects, which give the room an atmospheric weightlessness. Fragile, iridescent and timeless, they float in space individually or as a composition, evoking – as do their names – constellations of stars. Freely formed, ELOA’s light objects retain their natural character. The amorphous body opens with every perspective a play between color and light. As unique pieces, the objects of ELOA create a connection between art and design. The spectrum of ELOA’s objects ranges from table, floor, ceiling and floor lamps to vases and bowls.

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The Founder
Simone Lüling

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Simone Lüling
Owner and Designer

SIMONE LÜLING, born 1975, in Basel Switzerland, studied Industrial Design at the Hochschule für Gestaltung in Zurich. She received the Swiss Federal Design Prize for her final project. Work in London with star designer Jasper Morrison followed. In Berlin, she co-founded the gallery “Cruise & Callas”, dedicated to contemporary young art. Since 2010 she has been working as a product designer and as a consultant in the interior design field in Berlin. In 2015, designer Simone Lüling founded ELOA, located in Berlin. She designs and coordinates the products with the vision of combining simple design with high standards of craftsmanship. ELOA was born in the development of a commissioned work: a lighting concept was to be developed for a loft-like space, with which the various functional areas – cooking, eating, working could be defined. In addition, the room as a central place should create different atmospheres that could vary according to time and occasion. The development took one year. Further inquiries and orders generated the desire to develop a variable, modular system.

The Team

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Natalie Witulla
Design / Operations

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Christina Rogge 
Design / Export

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Jan Ulmer
Architectural Projects

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Wolfgang Lüling
Finance
QMS / ISO 9001
Business optimization projects
Member of the management board

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Esteban Baraviera
Technician

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Bettina Heidemann
Accountant

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Maria Chiara Sgarbi
Social Media

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Katarzyna Zimniak, Paula Rocke
Logistic and Distribution

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Leon Gräser
Internship in Product Design